Elderholme Nursing Home

Elderholme Nursing Home on the Wirral is highly regarded for its level of care and professionalism, but its visual identity didn’t reflect that status. Various different logos, colours and image styles were used across signage, stationery and uniforms, giving a very fractured look to the organisation, so there was a definite need for a new unified brand identity and communications.
We spent some time at the home, and it became clear that the team worked really hard to create a caring environment and family culture for staff and residents. We felt that it was really important to convey the feeling that the residents were seen as friends and family, not as clients.
The leaf of an elder tree growing out of the name speaks of this ‘grafting in’ of residents to the Elderholme family, the different coloured sections of the leaf signifying different levels of care and treatment provided by the home.
We adapted and applied the new identity across digital, print, wayfinding and environmental graphics to give a truly unified and warm personality to the organisation.






